How can we see improvements in campaigns after capi setup with datahash?

How can we see improvements in campaigns after capi setup with datahash?

  • After setting up Snapchat Conversion API (CAPI), you can expect improvements in your campaigns through:

- More accurate and timely data for better attribution.

- Enhanced targeting capabilities and campaign optimization.

- Reduced impact from browser cookie restrictions and ad blockers.

- Potential cost efficiencies and improved return on ad spend (ROAS).

  • Monitor metrics like conversion rates, cost per acquisition (CPA), and overall ROI to assess the impact of CAPI on your campaigns effectively.