How does EQS impact the accuracy of my campaign reporting?

How does EQS impact the accuracy of my campaign reporting?

  1. EQS is an event quality score which is defined by the quality of events (like PURCHASE) that we are sending via pixel or Conversion API.
  2. The quality of an event is defined by the user parameters (like email, phone, first_name, last_name, city, state, country, zip code, click_id, cookie_id etc.) that we send with each event. When you set up CAPI via datahash, it makes sure to collect and send all possible user parameters to increase the quality of events.
  3. This user parameter sent to snapchat via CAPI helps snapchat to understand the activity of the user who is visiting the website and to get a match rate of that user.
  4. So, higher match rate allows the snapchat campaign to target people more accurately and hence the accuracy and performance of snapchat campaign increases.