How to resolve Low Click ID return rate issue present in snap ads manager?

How to resolve Low Click ID return rate issue present in snap ads manager?

  1. Datahash collects the Click ID parameter when a user clicks on the snapchat ads and is redirected to the website.
  2. Click Id is a unique identifier that identifies the number of users clicked on Snapchat Ads and doing some activity on the website.
  3. Coverage of Click ID can be low because 100% of the website user will not be coming via Snapchat Ads/ Campaigns.
  4. But, if you see 0% coverage for click_id then make sure you are using the same pixel while running the campaign.
  5. It is normal to see less coverage of Click ID but it should not be 0% if you are running the campaigns.
  6. Coverage of Click ID will vary on the basis of performance of your campaign.