The increase in attributed purchases following Snapchat Conversion API (CAPI) integration can be attributed to several key factors. First, CAPI enhances data accuracy by tracking conversions directly from the server, ensuring more precise attribution of user actions. Second, its real-time tracking capabilities enable advertisers to promptly analyze and adjust campaigns based on current user behavior, leading to more effective optimization strategies. Third, CAPI reduces dependency on cookies and ad blockers, allowing for the capture of conversions that might otherwise be missed. Additionally, CAPI supports comprehensive attribution across devices and time, providing a clearer picture of the customer journey. Lastly, advertisers can leverage these insights to refine targeting efforts, improving overall campaign performance and maximizing return on investment (ROI).