Use case: We run brand campaigns only, why do I need CAPI?

Use case: We run brand campaigns only, why do I need CAPI?

As brand campaigns lead to website traffic, even brand campaigns can lead to increase in website sales, which CAPI tracks to report and optimize. With ongoing deprecation of third-party cookies, it is also recommended for brand campaign advertisers to adopt CAPI and be fully future-proof. Further, tracking traffic from brand campaigns can enable you to be better retargeting.