Moving away from browser pixel reliance is the only option to future proof the tracking. Snap’s Conversions API (CAPI) is a structured, privacy-centric interface that allows you to directly pass web/browser events to Snap via a Server-to-Server (S2S) integration. This helps our system to optimize your ad campaigns, improve your targeting and measure the conversions that resulted from your Snapchat campaigns.
Benefits of CAPI:
Privacy centric – choose what identifiers to be sent in a completely secure and encrypted manner
Stronger optimization – With CAPI, Snap algorithms get more data to work with which helps in campaign optimization and better CPA
Holistic retargeting – Create lookalikes, re-engage with your existing customers
Improved measurement – Unlock better value-for-money by optimizing digital campaigns