Conversions API (CAPI)
What if I integrate CAPI in-house?
Setting up your own server requires implementing an API, collecting first-party data, and ongoing maintenance, which includes security, updates, and troubleshooting. This can be complex and time-consuming. Alternatively, you can use Datahash, which ...
I have a good eqs score with pixel's PURCHASE event. How can capi setup benefit me?
Having a good EQS (Event Quality Score) with the pixel's PURCHASE event indicates that your current pixel implementation is effectively tracking purchases and likely providing valuable data for optimizing your advertising campaigns on Snapchat. ...
If I add a new event in snapchat pixel today, will capi automatically be enabled for that event?
Yes, new event will be tracked automatically with the Conversion API. You need to ensure that Snap capi setup is completed via datahash.
Can I set up capi if I have implemented Snapchat Pixel directly on the website?
Yes, you can set up the Conversions API (CAPI) even if you have already implemented the Snapchat Pixel directly on your website.
Can I add multiple events via CAPI ?
Yes, you can add multiple events via the Conversions API (CAPI). The CAPI allows you to send various types of events from your server to Snapchat. This capability enables you to track and measure a wide range of user actions and conversions beyond ...
Why is it mandatory to have first-party information such as First Name , Last Name, Email ID, and Phone Number on the website for a better impact of Conversion API?
Having first-party information like First Name , Last Name, Email ID, and Phone Number on your website is crucial for maximizing the impact of CAPI. It helps to match the user data for any kind of campaigns & campaign performance will be improved by ...
Can I just create a new pixel for implementing conversion api?
It’s not required to create a new pixel for enabling conversion api since snap team recommends to integrate conversion api for the same pixel which you are using for browser events.
I have two Snapchat pixels implemented on my website. Can I do CAPI only for one pixel?
Yes, you can implement the Conversions API (CAPI) for specific Snapchat pixels on your website.
What do we need to start the implementation?
The setup involves two technical steps: A few clicks on your Snapchat Ads Manager and adding CNAME records in the domain manager. In order to avoid dependence on third-party cookies and utilize first-party information, we'll create a subdomain to ...
As a marketer, what is the immediate value I see after implementing CAPI?
Implementing the Conversions API can significantly enhance your marketing efforts by providing more reliable data, better performance insights, and improved campaign optimization, leading to a higher return on your advertising investments.
Can I use the web conversion API without a snap pixel id?
No. Pixel ID is required for integrating web conversion api. Snapchat recommends to integrate conversion api on top of browser events for your website to utilize the benefits of both integrations.
Can I use the web conversion API without a snap pixel id?
No. Pixel ID is required for integrating web conversion api. Snapchat recommends to integrate conversion api on top of browser events for your website to utilize the benefits of both integrations.
Can I use the web conversion API without a snap pixel id?
No. Pixel ID is required for integrating web conversion api. Snapchat recommends to integrate conversion api on top of browser events for your website to utilize the benefits of both integrations.
What is the difference between pixel and capi?
The only difference between Pixel and CAPI is the method of sending data. With the Pixel, Snap directly collects the data and it relies on third party cookies to match with snapchat audiences while with CAPI it uses its encrypted first party data to ...
Will Datahash provide a dashboard to see and analyze CAPI metrics?
Datahash doesn’t read or store any of the events, hence, there is no dashboard. However, all the CAPI metrics are reflected in your Snap Ads Manager.
Can we integrate different types of Snap CAPI, if required?
Yes, you can integrate Snap Web CAPI, App CAPI, Offline CAPI, Custom Audiences through Datahash.
Will CAPI integration affect any of our existing campaigns?
No, CAPI integration doesn’t affect your campaign performance during integration. CAPI is integrated on top of the browser pixel.