Objection Handling
Quality: Will Datahash be able to achieve best event quality scores (EQS)
Snap CAPI’s EQS is determined by collecting the maximum number of hashed email, name & phone number. Datahash is known to collect the maximum number of such parameters in a secure and standardized format, but if any website experience does not ...
IT Requirement: I don't have tech team available to implement this
The CAPI implementation by Datahash is completely no-code. Datahash will guide you end-to-end in setting up CAPI with no IT development or additional tech stack needed. All they need is a 30-min call with your team member(s) having these accesses: ...
Use case: We run brand campaigns only, why do I need CAPI?
As brand campaigns lead to website traffic, even brand campaigns can lead to increase in website sales, which CAPI tracks to report and optimize. With ongoing deprecation of third-party cookies, it is also recommended for brand campaign advertisers ...
Time and Effort: I will have to update the settings of my campaigns for CAPI and I am short of bandwidth currently
No. Once CAPI is live, no changes are needed in your Ad campaigns. Snap automatically starts getting better signals for better performance.
Time and Effort: My team doesn't have bandwidth given current company priorities.
Fair concern, that's exactly where this exclusive Snap program with Datahash hits the bull's eye because this is a completely no-code implementation which can get done real-time in a call with-in 15 minutes! and doesn't require any tech effort from ...
Use case: We are already using CAPI so we don't need a new implementation
Well, that's great to know! I would still recommend you to double check if CAPI is live and working well for you. To do that, can you go to Snap events manager under your Ads manager interface and check if you see events coming in via Conversions ...
Performance: Our website traffic during the holiday season doubles up. We are not sure if Datahash will be able to handle such spikes in traffic.
Datahash uses auto-scalable cloud servers that can handle any website load, especially during holiday seasons. They are well equipped to manage your load without any issues.
Performance: What if Datahash servers go down? Will it affect my website or ad-campaign?
Datahash uses best-in-class fully managed AWS infrastructure services that are highly available that minimises downtime and ensures 99.9% Uptime. Moreover, it's async event collection which doesn't block the website, nor does it lead to any errors or ...
Performance: The additional Datahash script in our tag manager may increase our website load time.
Datahash’s script is an advanced code which is thoroughly tested with over 500+ advertisers. The script does not increase your page load time and before published on your website, undergoes quality checks.
Legal: Our legal teams won't give a go ahead to work with Datahash without a Data Processing Agreement
Although Datahash’s CAPI solution does not store any data and only uses consented SHA256 one-way encrypted data, which means a DPA is not necessary, I will be glad to share the DPA from Datahash with you. Click the button below to download the DPA ...
Security: We don't know where will the servers be situated for this solution.
Datahash uses secure AWS servers with data centres located globally in multiple locations including US, EU, Bahrain and India. Your data center is decided based on which geography you are located in. If you are a US advertiser, you will be using data ...
Data Privacy : We can’t share sensitive user level PII with any third-party platform for CAPI.
Datahash’s CAPI solution DOES NOT read or store any user level PII data, but only sends consented, one-way encrypted (SHA256) PII such as Name, Email & Phone with website events for Snap to match them against their ad-impressions. With one-way ...
Data control: We will loose the benefit of user consent
CAPI operates within the framework of user consent. Users explicitly grant permission for data collection and tracking through your website's consent management platform (CMP). CAPI is designed to comply with data privacy regulations like GDPR and ...
Data control: We will not have control over our user's data
Since CAPI is the solution to implement first-party data tracking, it gives you even better control on your users' and customers' data in comparison to current third-party cookies. Moreover, it's also future-proof to third-party cookie deprecation, ...
Security: Our Info Sec team has concerns on IT security and won't approve of a thirdy party for implementation
Datahash is a badged Snap Marketing partner and thoroughly certified by globals standards in IT security and privacy ISO 27001, SOC 2 and VAPT (PenTesting) for compliant processes and data control. Moreover, Datahash does not store any data and ...
Use case: What if we run App campaigns only?
Interestingly, Snap also offers App CAPI solution, and it's available in Datahash's offerings as well. While it is currently not included in the sponsorship program, would you be interested in exploring, if it was? I can check with my central team ...
Use case: Why CAPI if we don't use Snap for performance campaigns?
Snap has been delivering good performance for lots of advertisers. I would like to encourage you to try optimizing campaigns you're running on Snap for performance and see the results for yourselves. Implementing CAPI will allow Snap to receive the ...
Costing: No budget approved for CAPI implementation!
Snap has solved this problem for you by sponsoring the cost for CAPI implementation by our preferred partner Datahash for 1 year. This should take away any monetary concerns the advertisers would have in using CAPI to further optimise their Snap ...
IT Requirement: I think we can develop this in-house. Is there a problem with that?
No - there is no problem with that. If you have the right skillset and prioritization available in house, you can get it done with your own development team. It might sometimes take slightly longer to implement with the in-house team though. You may ...
Compliance: Is Datahash Snap CAPI implementation compliant with GDPR, CCPA?
How is the Datahash implementation compliant with GDPR, CCPA or local data protection laws? Datahash's CAPI solution relies on encrypted first-party data and is not stored at any point in the data flow. Data control lies entirely with you based on ...
IT Requirement: Can I implement using Server-side GTM?
Yes, you should be able to do that. If you have the access to Google Cloud Platform or can get one and have the required skillset inhouse. Though, do please remember that there is a cost from Server Side GTM that Google Cloud will charge, while ...
Data Privacy: Can Datahash sell or use my customer data to other advertisers?
Datahash's CAPI solution is implemented using one-way SHA256 encryption which gets applied right at the source i.e. event collection on your website. Moreover, doesn't store any data and only provides real time event data transfer for CAPI. Both ...